We're all familiar with the famous Old Spice advertising campaign with the suave black guy, with the ever-changing setting and overall kookiness. It worked very well, I remember hearing that it had a significant impact on the company's numbers. They even had the Terry Crews commercials, which people seemed to like also.
Edge, a competitor in men's toiletries, basically has replaced the suave black guy with a "suave" white dude.
It says something when a company is too embarrassed to upload its own commercial to the advertiser-saturated YouTube. Cheap cop out.
I don't even shave, I use an electric trimmer. I use Old Spice, but only because it was the first thing I grabbed when I reached for deodorant at the store.